This has been an age old conference from jewelers all over the world...what is the best color to display jewelry on? You know every store, mall cart or artist likes to use a whole of display options: anklet ramps, earring trees, necks, etc. But each has his/her own preference about what color cloth or velvet will make their jewelry look best.
I have noticed at most art shows that jewelry makers like black velvet. It indubitably makes gold and silver pop out when lit from above and makes solid color gemstones such as turquoise vibrate up. But if black looks so great, why can't you name a singular expert jewelry store retail chain that uses it? They often use an off white or ivory to display their pieces.
Pearl
Neutral colors are best no matter either it's black or white. Pastels, navy blues and strong mixed colors will reflect negatively against clear or light color gemstones and the precious metals they are set in. Neutral colors give a true representation of the gemstone colors and forestall intrusive reflections. I've seen a gemstone just catch a bit of a nearby dark color and reflect it on each facet of the stone, giving the impression of dozens of tiny inclusions throughout. No good!
The clear winner is Ivory. It will give you a clear representation of most gems, cabs, stones and metals, along with pearls. Black is fine, but not for an enclosed jewelry store area with overhead halogen lighting. All those black displays will make the entire store look "dark" especially from out in the hallway. Ivory will reflect the halogen lights back up towards the ceiling, giving your store an airy and entertaining demeanor.
How to Start a Jewelry Store - Display ColorsFriends Link : The Bests Rings
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