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In one McDonald's restaurant they have incorporated content managed digital signs. If this pilot is successful this clarification could be deployed throughout the McDonald's throughout America.

The administration at the pilot restaurant wanted to offer their customers a Las Vegas feel and realised that their current way of displaying their menu could not compete.

Lcd Tv

The digital signage solution.

This incorporated eight 15 inch Lcd displays set end to end on a ceiling overhang above the checkouts that greet the customers. Then in the dining areas 42 inch displays have been deployed these show activity sports mixed with McDonalds ads. This is precisely achievable by splitting the screen with the video playing in the largest section, on the left of the display a scrolling text ask customers to text short codes from cell phones to convert the video.

In the children's play area a large touch screen display is used that shows cartoons and promotional videos, children can use the touch screen Lcd to opt the cartoons they want to watch. The display is fitted with a camera that is beneficial for birthday parties as the cartoons are stopped and the birthday boy or girl can see themselves on the large screen.

The communications hub is the tiny office, seeing more like a server room with some of the servers being required for the Cpu of the digital signage system.

Outside two large 6 feet x 12 feet digital signs hang below the golden arches, hung back to back these displays play the content that is played in store.

Interactive digital signage at McDonald's is in it's infancy when it is proven it will be rolled out throughout the group.

McDonald's Serves Up Interactive Digital Signage

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